The Business of Sport Management - Ξενόγλωσσα Βιβλία - Παπασωτηρίου

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The Business of Sport Management

John,Beech, Simon,Chadwick

Τελική τιμή (με ΦΠΑ):	€64,34

Διαθεσιμότητα: Διαθέσιμο σε 4-7 εργάσιμες ημέρες. Προϋπόθεση στοκ προμηθευτή.

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Περιγραφή

The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses. Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports.

Λεπτομέρειες

Μορφή: Paperback

Έτος Έκδοσης: 2004

Εκδότης: Pearson Education Limited

Αριθμός σελίδων: 528

ISBN: 0273682687

ISBN13: 9780273682684

Αριθμός προϊόντος: 2000284856

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Ομάδες-Συλλογές

Business & management

Industry & industrial studies

Sports & outdoor recreation

Κατηγορίες

Παπασωτηρίου > Ξενόγλωσσα Βιβλία > Economics, finance, business and industry > Business & management

Παπασωτηρίου > Ξενόγλωσσα Βιβλία > Economics, finance, business and industry > Industry & industrial studies

Παπασωτηρίου > Ξενόγλωσσα Βιβλία > Sport, travel and leisure interests > Sports & outdoor recreation